The Story
The Google Laboratory
Seven years at Google wasn't just a job—it was my masterclass in what separates ideas that ship from ideas that die in committee. Working as an AI operator and program manager, I watched brilliant teams stumble not because they lacked talent, but because they lacked the right systems. The pattern was always the same: great vision, messy execution, no clear framework for making decisions under uncertainty. I became obsessed with the question: What if we could systematize good judgment?
The AI Awakening
When ChatGPT crossed the conversation threshold, I had my 'holy shit' moment. For the first time in history, founders could have world-class thinking partners without world-class budgets. But there was a catch: only if they knew how to prompt them correctly. I started developing what I now call 'Prompt OS'—a systematic approach to turning messy business problems into structured AI workflows that consistently deliver high-quality output. No more garbage in, garbage out.
The Validation Obsession
Too many founders fall in love with solutions before they understand problems. I became obsessed with evidence-based decision making—turning hypotheses into experiments, experiments into data, and data into clear go/no-go decisions. The result: playbooks that help founders prove or disprove their riskiest assumptions in weeks, not months, with minimal resources and maximum learning. No more building in the dark.
Your Competitive Advantage
Today, I help founders and teams build their own 'unfair advantages': AI workflows that think with them, validation frameworks that de-risk fast, and prompt systems that consistently deliver quality output.
Because in a world where everyone has access to the same AI tools, your competitive edge isn't the technology—it's how systematically and strategically you use it.